brand brand New loan originator Lion Inspired because of the popularity of electronic banking institutions like Revolut

Prompted by the success of electronic banking institutions like Revolut and N26 the group of ambitious experts has added their savings that are own money to begin Lion Lender.

The core team is comprised of specialists that have substantial expertise in finance, IT, marketing, company development, information safety and appropriate. They’ve been originating from worldwide banking institutions, major neighborhood IT businesses, fin-tech company, and electronic marketplaces. Lion Lender could be the step that is first produce an electronic bank in Russia.

Their objective would be to boost the economic literacy associated with regional populace. Everyone else must have simple and convenient use of economic solutions without borders – global, and realize obviously all of the advantages and risks of lending options.

The organization had been created in 2018. Since that time the group ended up being taking care of IT-system, researching the market, item development, etc., as well as in 2019 the entity that is legal procedure company ended up being founded and product product sales had been launched. Presently, the team comes with 28 experts. The mortgage profile at the brief moment is EUR 2 million, with profits of almost 100 thousand euros.

“Lion Lender” is a brand that is unusual for the business in Russia. The overwhelming greater part of the MFIs brands in Russia are attached to ‘cash’ or ‘money’. The group chose to utilize the approach that is european operating the business enterprise and branding. More over, the scientists found that prospective clients aren’t responsive to the business title into the loans that are short-term. It’ s most critical to own an excellent item and marketing that is excellent. Lion as an icon of security, self- self- confidence, and duty, which will be crucial whenever using cash.

How it operates?

The entire process of acquiring new business is very directly ahead- the customer that is potential for short-term loans on the internet and sees an advertisement on the net then extends to Lion Lender’s site.

Then loan can be chosen by the client quantity while the loan term they require. The payment terms are visible right away. In the event that client will follow the terms, he then or she fills into the form with all the private information for assessment and scoring purposes. Lion Lender then utilizes its CRM that is own system outside integrations for operating the scoring model.

The databases that are external ‘Scorista’ solution- the Russian Government Digital Services and credit bureau information is essential to decide associated with the application for the loan approval. In the event that loan is authorized, the customer should signal the payday loans KY contract utilising the signature that is digital from then on, the mortgage is provided in moments into the client’s bank card or account. All of the procedures simply simply take not as much as 20 mins for brand new consumers and also a shorter time for consistent consumers.

The advanced IT system by having a outside scoring model permits approving loans simply to accountable borrowers. Also repeated customers go through the scoring system once again. The scoring model is peaceful conservative and rejects significantly more than 90% of the latest applications and over 15% of duplicated applications. Lion Lender intends to retain the stability between your high development of their company additionally the loan profile quality as time goes by. Nonetheless, if the loan defaults, Lion Lender makes use of certified debt collectors to obtain the loan back and minimizes the losings. =


Presently, Lion Lender has almost 10K consumers. The prospective audience is individuals over 30 with household, whom knows what they desire cash for, exactly how much as well as for just how long. They don’t submit an application for the absolute most or for a term that is maximum leads to spending the mortgage straight back reliably as well as on time.

The typical client is a family members man/woman, 33 yrs old with normal earnings around EUR 550, additional or more training, smartphone and internet surfers. The retention price has ended 50% now. As time goes on, these are typically intending to boost the customers that are returning to 75%.

The normal earnings regarding the clients is very high and as a result of plumped for potential audience, the standard price for Lion Lender is leaner compared to the industry average of 15.6per cent. Furthermore, the scoring system has been doing its task by continuing to keep the standard price regarding the borrowers low. The goal is to maintain the default price during the present degree, as this really is a motorist for development within their selected growth strategy.

The item

Presently, just one item exists for investment- the loans that are short-term the wage (under thirty day period). The attention price is controlled because of the Central Bank of Russia, the mortgage price is restricted as much as 1% per(up to 365% p.a.) day. This can be on the basis of the competition.

Presently, the team is working constantly to give the chance to provide our customers additional solutions like money-transfer, P2P opportunities, long haul loans with payments and mobile application.

The typical loan for brand brand new clients is just about EUR 140, plus the normal loan quantity for repeat customers is EUR 210. The essential regular loan purposes are spending money on bills or even for household shopping.

Present situation and Future

The Russian marketplace is quite competitive in micro-financing services, so it’s extremely important to own a great business design. The primary rivals will be the solutions which have the exact same 100% online model as Lion Lender and such young businesses which joined industry recently and currently accomplished quite high brand understanding, as an example, businesses like PlanetaCash or EpicCash and ‘old dogs’ like Zaymer, Moneza, and Ezaem.

Regional legislation may be the challenge that is main Russia. The Central Bank of Russia slice the rate of interest from 1,5% a day to at least one% per pay recently and issued brand new legislative initiatives which are great for clients but result in the micro-financing company more complex.

As a result of Lion Lender’s primary goal -building a digital bank in Russia they concentrate on the neighborhood company, but as soon as its achieved, they will have long-lasting aspiration intends to expand their company abroad.

Let’s welcome the new Loan Originator on Grupeer platform!